Book A Free Demo

Introduction: The E-commerce Surge in India and Asia

India’s e-commerce ecosystem is no longer just metro-centric. As per industry reports, India’s e-commerce market touched $147.3 billion in 2024 and is expected to grow at a CAGR of 18.7% through 2028. At the same time, the Asia-Pacific region has overtaken North America as the largest e-commerce zone globally, projected to cross $2 trillion in sales in 2024. This explosion is driven by a few key trends: mobile-first shoppers, faster logistics networks, local payment adoption (UPI, QR, wallets), and an increase in small, digitally native brands.

In Tier 2 and Tier 3 regions, businesses are now creating micro-warehouses, hiring local delivery agents, and selling directly through community and city-based platforms. As this hyperlocal model continues to grow, choosing the right tech stack has become crucial. Sellers need more than just a website—they need full control over delivery, language, apps, seller-buyer interactions, and customer data.

That’s where Expendefy becomes relevant. Built for the Indian and Southeast Asian market, it provides a white-labeled, mobile-first, and multilingual-ready platform tailored for small to medium local commerce networks. The rest of this blog will explain why Expendefy is ideal for local sellers and what you get with each pricing plan.

Why the Right Platform Matters for Local Sellers

Choosing the wrong platform can result in more than just lost sales. It can lead to loss of branding, high commission payouts, dependency on third-party plugins, and zero customer ownership. Global platforms like Shopify are great for international e-commerce, but not optimized for India’s local conditions—high COD rates, regional languages, last-mile delivery gaps, and seasonal festival traffic.

Indian sellers often juggle between WhatsApp catalogs, offline logistics, and UPI payments—all managed manually. This not only slows down operations but also prevents scaling. Local entrepreneurs need something built specifically for their reality: an ecosystem that offers app access, real-time tracking, regional UI, and affordable scaling.

Expendefy solves these issues by offering a stack of role-based apps—buyers, sellers, admins, and delivery partners, that are fully branded and hosted under your name. Instead of plugging into someone else’s marketplace, you control the customer journey end-to-end. Whether you are a grocery store chain, a local pharmacy, a fashion retailer, or a food delivery startup, the right platform will help you scale smartly and affordably.

What Is Expendefy?

Expendefy is a white-labeled, end-to-end e-commerce SaaS platform that allows businesses to launch and scale their digital storefronts, marketplaces, or delivery networks. Unlike marketplace platforms like Amazon or third-party CMS systems like Shopify, Expendefy gives businesses full ownership and branding control.

The platform is built with India and Asia in mind. It’s designed for franchise networks, multi-seller ecosystems, reseller apps, and hyperlocal service providers. At its core, Expendefy offers prebuilt apps and dashboards for:

• Buyers (mobile shopping apps)

• Sellers (catalog upload, orders, reports)

• Delivery agents (location-based tasks, OTP handling)

• Admins (central control and analytics)

• Staff roles (limited dashboard access)

Think of it as a plug-and-play version of Swiggy, Dunzo, or Urban Company—ready to go live under your brand, with your colors, your name, and your audience.

This makes it ideal for:

• Grocery delivery apps in small towns

• Home service platforms (electricians, plumbers)

• Franchise-based businesses (salons, chemists)

• Regional resellers (fashion, electronics)

Expendefy doesn’t just help you build a website, it gives you the tools to run an end-to-end digital business.

Your brand, your platform, your growth.
👉 Explore Plans & Book a Demo

Expendefy Pricing Plans (Monthly & Yearly)

One of Expendefy’s standout advantages is its transparent, scalable, and inclusive pricing model. Unlike other platforms that charge per transaction or require third-party app purchases, Expendefy’s tiered pricing ensures you pay a flat monthly or annual fee while gaining access to essential features tailored for your business stage.

🧑‍💻 Solo Plan – ₹2,890/month or ₹1,445/month (billed annually)

Ideal for solopreneurs, home bakers, freelance service providers, or coaches. Benefits:

• Access to basic seller and buyer admin web apps

• 2% transaction fee on every order

• No setup cost or hidden fee

• Fast onboarding and a simple dashboard. This is the perfect plan for small ventures taking their first digital step without managing a team or multiple listings.

🛍️ Micro Shop Plan – ₹10,890/month or ₹5,445/month (billed annually)

For boutique owners, kirana shops, or pharmacies looking to serve customers via their own mobile app. Benefits:

• Buyer, seller, admin, and staff admin apps

• Dedicated Android buyer app with your branding

• Staff log in to manage orders, deliveries, and listings

• Better analytics and daily operational controls. If you're ready to transition from WhatsApp selling to a branded app, this plan bridges the gap.

🏪 Startup Plan – ₹34,652/month or ₹17,326/month (billed annually)

Ideal for early-stage marketplaces, city-based delivery platforms, or regional business aggregators. Benefits:

• Up to 500 sellers or service providers

• Up to 10,000 monthly active users

• Full white-labeling of buyer and seller apps

• Apps for delivery agents and admin teams

• Support for 5 staff members. This plan helps businesses create a regional footprint with strong seller-side onboarding and last-mile management.

🚀 Growing Startup Plan – ₹74,253/month or ₹37,126/month (billed annually)

Best for startups scaling across multiple cities or managing larger seller networks. Benefits:

• Unlimited sellers and up to 100,000 active users

• Fully custom UI/UX and hosting on your cloud server

• SEO-ready landing pages and a branded web portal

• Dedicated iOS apps for sellers and delivery partners

• Up to 20 staff accounts and advanced permissions. Great for companies ready to dominate in a specific sector—food, fashion, groceries, or services—with personalized experiences.

🏢 Enterprise Plan – ₹1,78,208/month or ₹89,104/month (billed annually)

Tailored for nationwide delivery chains, logistics aggregators, or pan-India franchises. Benefits:

• Up to 1 million monthly active users

• Android and iOS apps for all admin and delivery roles

• VIP buyer credit system, loyalty tools, and Tally integration

• Dedicated development and support team

• Server load balancing, security enhancements, and peak traffic scaling. This plan is best suited for large-scale operations that demand total platform ownership, performance stability, and future-proof growth.

Key Differentiators of Expendefy

1. Regional Language Interface: Supports major Indian and Asian languages out of the box.

2. Delivery-Ready Architecture: Comes with built-in delivery agent tracking, OTP-based handovers, and order routing.

3. Modular Scalability: Whether you’re running 1 store or 1,000, Expendefy can scale with your needs.

4. Branding Ownership: Every feature and app is white-labeled—your domain, your logo, your app name.

5. Integrated Features: No need for third-party apps. All modules like coupons, analytics, and customer service, are built in.

6. No Revenue Sharing: Unlike marketplaces or platforms with per-order charges, Expendefy allows unlimited orders without taking a cut.

Frequently Asked Questions (FAQs)

Q1. Is Expendefy a no-code platform? Yes, Expendefy is entirely no-code. You can set up your store, onboard sellers, and manage deliveries through its intuitive dashboards without needing a developer.

Q2. Do I need technical expertise to use Expendefy? Not at all. The platform is designed for business owners. Everything from setup to daily operations can be handled by non-technical staff.

Q3. Can I upgrade my plan later? Yes. You can start small with the Solo or Micro Shop plan and scale up to Startup, Growing Startup, or Enterprise as your business expands.

Q4. What does 'white-labeled' mean on Expendefy? White-labeling means your business name, logo, domain, and branding appear on the apps and dashboard, not Expendefy’s. It’s 100% your brand.

Q5. Do I get Android and iOS apps with every plan? Android apps are available from the Micro Shop plan. iOS apps for sellers and delivery agents are included in the Growing Startup and Enterprise plans.

Q6. Can I host the platform on my own server? Yes. Starting with the Growing Startup plan, you can choose to host the Expendefy platform on your own server infrastructure.

Q7. Is there a transaction fee on all plans? Only the Solo plan has a 2% transaction fee. All other plans are commission-free and offer unlimited order volume.

Q8. How many users or sellers can I onboard? Each plan has user/seller limits: Solo (1), Startup (500), Growing Startup (unlimited), Enterprise (unlimited with scaling tools).

Q9. What kind of support does Expendefy offer? All plans include email and chat support. Premium plans include onboarding, training, dedicated account managers, and developer access.

Q10. Does Expendefy support multiple languages? Yes. It supports multiple Indian and Asian languages for both sellers and buyers, making it ideal for Tier 2 and Tier 3 cities.

Q11. Can I run flash sales or discounts on Expendefy? Absolutely. You can create promo codes, flash sales, and festive offers using the in-built marketing tools.

Q12. Is Expendefy suitable for franchise or multi-location businesses? Yes. Expendefy is built to support multi-seller, multi-store, and franchise models with centralized control and local seller autonomy.

See How Expendefy Fits Your Business

If you’re building a future-ready local business, be it in food, retail, logistics, or services, Expendefy gives you the structure, scale, and speed to go digital without compromise.

Your brand, your platform, your growth.

👉 Explore Plans & Book a Demo